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Is Buying Instagram Comments Worth It? Honest Pros and Cons

By Olivia Bennett, Instagram Growth Expert8 min read
Is Buying Instagram Comments Worth It? Honest Pros and Cons
Quick answer
Buying Instagram comments is worth it when you need a fresh post to look active, such as a launch, a new account or a product post, and you write the comments yourself so they fit. It is a waste when you expect sales, followers or brand deals from comments alone. Instagram removes engagement it links to inauthentic activity, so keep orders small and use them as a starting push.
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Key points
  • Yes, you can buy Instagram comments, but they add social proof, not customers.
  • Comments help most on launches, new accounts and product posts that would otherwise sit empty.
  • Custom comments you write yourself avoid the generic bot look of stock comment packages.
  • Instagram removes inauthentic engagement, and the FTC bans buying fake indicators of social media influence to misrepresent your influence for a commercial purpose.
  • Start small: 30 custom comments cost $5 at SocialGrowthly, and delivery starts 2-5 minutes after payment.

Can you buy comments on Instagram?

Yes, you can buy comments on Instagram from third-party services. Instagram does not sell comments itself, and its rules discourage the practice, but many independent sellers offer comment packages for posts and Reels.

The process is simple. You give the seller a link to a public post, choose how many comments you want and pay. The comments then appear under your post from other accounts.

What differs between sellers is the text and the access they ask for. Some post stock lines like "Great post" or emoji strings. Others, including SocialGrowthly, let you write every comment yourself. Some ask for your Instagram password, which you should never give. A link-only service never needs your login.

So the real question is not whether you can buy Instagram comments. It is whether buying them makes sense for your post, and how to do it without wasting money or misleading anyone.

When does buying Instagram comments make sense?

Buying Instagram comments makes sense when a post needs to look active in its first hours and the content is already good. In those moments, a handful of relevant comments stops visitors from scrolling past an empty thread.

Launch posts

A product drop, a new menu or an event announcement gets one shot at a first impression. A launch post with zero comments looks like nobody cares. A few questions about dates, sizes or prices make it look like people are paying attention, and they give you a reason to reply.

New accounts

A new account has no audience yet, so every post starts at zero. A small comment order on your best posts helps the profile look lived-in while you build a real following. Our guide on starting a new Instagram account covers the organic side.

Product and offer posts

Comments under a product post act as social proof. Questions like "Does this come in black?" also answer what real shoppers are wondering. You then reply with the details everyone can read.

Posts that matter more than usual

A collaboration, a fundraiser or a big announcement deserves a stronger start than an everyday post. A small order there costs little and fits the moment.

When buying comments on Instagram is a waste of money

Buying comments on Instagram is a waste when you expect them to do work they cannot do. Comments do not make sales, bring loyal followers or fix weak content.

  • You expect sales. Comments make a post look busy. They do not make anyone pay. If your offer is unclear, more comments will not change that.
  • You want followers. People follow for your content. Comments may get a visitor to look closer, but the profile has to earn the follow.
  • You want to impress brands. Brands check engagement before they pay. Using bought comments to look more influential in a pitch is risky and, in the US, can fall under the FTC's rule on fake indicators of social media influence.
  • You order huge amounts. A post that normally gets 6 comments and suddenly shows 800 looks fake to anyone who notices.
  • You buy generic text. "Nice!" twenty times under a recipe Reel tells readers the comments were bought.

If your goal is real conversation, start with the organic tactics in our guide on how to get more comments on Instagram. Bought comments work best as a supplement to those, not a replacement.

Generic vs custom comments: what changes on your post

Generic comments are stock lines anyone could post anywhere, while custom comments are written by you for one specific post. The difference shows the moment someone opens the thread.

What a visitor seesGeneric commentsCustom comments
Relevance"Nice pic" under a product launch"Is there a waitlist for Friday?"
VarietyThe same few phrases repeatedDifferent lengths, questions and reactions
Reasons to replyAlmost nonePlenty, if you write questions
Brand voiceNoneMatches how your audience talks
Bot lookObviousMuch less obvious

Custom comments are the better buy for nearly every case. The extra effort is ten minutes of writing. SocialGrowthly sells custom comments only: you write them one per line, and they are posted on your link. Our guide to buying custom comments for Instagram includes sample sets for product posts, Reels and launches.

One rule for writing them: never pretend to be a customer. Avoid lines like "I bought this and it works great". Questions and reactions are honest; invented reviews are not.

What are the risks of buying Instagram comments?

The main risks are that Instagram removes the comments, that visitors spot them as bought, and that you share your password with the wrong seller. In the US there is also a legal line around using fake influence for commercial gain.

  1. Removal. Instagram announced in November 2018 that it removes inauthentic likes, follows and comments from accounts using third-party apps to boost popularity. Some bought comments can disappear.
  2. Platform rules. Meta's Community Standards on spam prohibit buying or selling engagement. That is the clearest reason never to treat bought comments as risk-free.
  3. Account security. Instagram's 2018 announcement also says accounts that share login details with these apps become less secure. A seller that needs only a public link avoids this risk.
  4. Credibility. Readers notice repeated, off-topic comments. A thread that looks fake hurts trust more than an empty one.
  5. The FTC rule. Since October 2024, the FTC's rule on consumer reviews (16 CFR 465.8) makes it unlawful to buy fake indicators of social media influence that you knew or should have known were fake and that materially misrepresent your influence or importance for a commercial purpose.

None of these risks disappears with a careful order, but you can shrink them. Keep orders small, write relevant text, never share your password and never use the comments to mislead a brand, customer or investor. Our post on fake Instagram comments shows how readers spot the bad kind.

How much does buying Instagram comments cost?

At SocialGrowthly, buying Instagram comments costs $5 for 30 custom comments, up to $54.99 for 1,000. You write every comment yourself, and orders range from 30 to 3,000 comments.

PackagePrice (USD)Typical use
30 comments$5.00First test, new account
50 comments$7.49Single product or Reel post
100 comments$9.99Launch post on an active account
500 comments$29.99Large account with high normal activity
1,000 comments$54.99Big campaign posts

A sensible first order for most small accounts is 30 or 50 comments. That fits the activity a normal post can collect, costs $5 or $7.49 and lets you see how the thread looks before spending more.

If the like count on the same post is low, comments can look out of balance. Pair them with a small likes order, or read our guide on buying comments and likes together.

A 5-question checklist before you buy

Buy Instagram comments only if you can answer yes to all five questions below. If any answer is no, fix that first.

  1. Is the post worth attention? Comments amplify a first impression. They cannot rescue a weak post.
  2. Will you write the comments yourself? Relevant, varied lines are the difference between help and harm.
  3. Is the order in proportion? Pick an amount close to what your good posts normally get.
  4. Will you reply? Answering the questions turns bought comments into a visible conversation run by you.
  5. Is the purpose honest? A starting push for your own post is one thing. Padding numbers to win a paid deal or mislead customers is another.

Five yeses means a small order is a reasonable, low-cost test. Watch the post's reach and saves in Insights afterwards to judge whether the content itself is pulling its weight.

How to buy Instagram comments if you decide to go ahead

To buy Instagram comments at SocialGrowthly, paste a public post or Reel link, write your comments one per line and check out. Delivery starts 2-5 minutes after payment.

  1. Open the Instagram comments page and pick a package.
  2. Paste the link to your public post or Reel. No password is needed.
  3. Write your comments, one per line, mixing questions and short reactions.
  4. Check out. Checkout opens WhatsApp or email, and the team replies with a secure payment link.
  5. Pay, then watch delivery start within minutes.

If delivery has not started within 72 hours, you get a full refund under the refund policy. Support is available 24/7 at support@socialgrowthly.com.

Start with 30 custom comments for $5 and see how your post looks. Order custom Instagram comments now.

Questions people also ask

Can you buy Instagram comments?

Yes. Independent services sell comments for public Instagram posts and Reels. Instagram does not sell them and its rules discourage buying engagement. The safest sellers need only a post link, never your password. SocialGrowthly lets you write every comment yourself, one per line, with packages from 30 to 3,000 comments and prices starting at $5.

Is buying Instagram comments worth it for a small business?

It can be worth a small test on launch and product posts, where an empty thread looks unconvincing. Write questions customers really ask so you can answer them in replies. Do not expect sales from the comments alone, and never write fake reviews. The content and the offer still have to persuade people to buy.

Can people tell if comments are bought?

Often, yes, when the comments are generic, repeated or far out of proportion with the like count. Custom comments that mention details from the post are much harder to spot. Keep the amount close to your usual activity, vary the length and tone of each line, and reply to them so the thread reads like a normal conversation.

Will Instagram ban me for buying comments?

Instagram's main documented response is removing inauthentic likes, follows and comments, and in 2018 it said accounts that keep using such apps may see their experience affected. Meta's spam policy also prohibits buying engagement. No seller can promise zero risk. A link-only service avoids the extra danger of handing your password to a third party.

Is it legal to buy Instagram comments in the US?

The FTC's 2024 rule on consumer reviews bans buying fake indicators of social media influence that you knew or should have known were fake and that materially misrepresent your influence or importance for a commercial purpose. Using bought comments to win brand deals or mislead customers is the risky case. Check the rule's text at 16 CFR 465.8 for your situation.

How many comments should I buy for my first order?

Start with 30 or 50. At SocialGrowthly that costs $5 or $7.49. Look at what your best recent posts received and stay close to that number. A small order lets you see how custom comments look on your post, how quickly delivery starts and whether your audience joins the conversation before you spend more.

Sources
Olivia Bennett, Instagram growth expert

Olivia Bennett

Instagram Growth Expert at SocialGrowthly with 11 years of experience in social media marketing. Olivia writes our guides on likes, Reels, comments and reach, and reviews these pages whenever Instagram changes how they work.