How Instagram reposts work
Tap the repost icon under a public post or Reel and it is added to your profile’s Reposts tab. Your followers may then see it in their feeds, credited to the original creator.
Instagram added the repost button to feed posts and Reels in 2025. Unlike a Story share, which disappears after 24 hours, a repost stays on the profile until it is removed. The original post keeps its likes, comments and plays, and the creator stays credited.
Where do Instagram reposts go?
Reposts go to a separate Reposts tab on the reposting profile, not the main grid. That account’s followers may also see them in their feeds.
To find your own reposts, open your profile and tap the Reposts tab beside your posts and Reels.
Buy reposts for Instagram posts and Reels
Reposts work on any public post or Reel. Paste the link and order the same way for either.
Reels gain most, because every repost is another chance to be watched by a new audience. Add likes at checkout so the post looks loved when those new visitors arrive.
Instagram reposts vs shares
A repost puts your post on someone else’s profile; a share sends it to a person or a Story. Reposts last; Story shares vanish after a day.
Plenty of creators order both: reposts for lasting reach on other profiles and shares for the share count under the post.