How Do I Repost on Instagram? Posts, Reels and Stories Explained

How do I repost on Instagram? The quick steps

To repost on Instagram, tap the repost icon under a public post or Reel and the repost is shared straight away. Meta announced this built-in repost button on August 6, 2025, so you no longer need screenshots or outside apps to reshare a feed post.

1. Open the Instagram app on your iPhone, Android phone or iPad.
2. Find the public post or Reel you want to share.
3. Tap the Repost icon. Engadget describes it as two curved arrows, the third icon after the heart and the speech bubble.
4. The post is now reposted and saved in the Reposts section of your profile.

Instagram's Help Center says reposting is not available on computers. Use the mobile app.

How to add a note to your repost

1. After reposting, tap the small bubble next to your profile photo at the bottom left of the post.
2. Type your note, such as why you liked it.
3. Tap Save.

The note appears as a thought bubble on your repost, giving your followers context.

How to repost a reel on Instagram

To repost a Reel on Instagram, open the Reel and tap the same two-arrow Repost icon used on feed posts. Instagram's Help Center gives one set of repost steps and rules for both reels and posts.

1. Open the Reel in the Reels tab, your feed or the creator's profile.
2. Tap the repost icon (two curved arrows).
3. Optionally, tap the bubble by your profile photo to add a note, then tap Save.

A reposted Reel keeps the original creator's name, audio and caption. You are sharing their Reel, not making a copy of it.

Remix: when you want to add your own video

If you want to react to a Reel with your own clip, use Remix instead of repost. Remix lets you record alongside the original or add a follow-up clip, and the result becomes your own new Reel. Creators can turn off remixing for their account or for single Reels.

What does Instagram repost do?

An Instagram repost shares someone else's public post or Reel with your followers while keeping full credit with the original creator. It does not copy the post or move it to your grid.

• Reposts tab: Your reposts collect in a separate Reposts tab on your profile, not in your main grid of posts.
• Followers' feeds: Meta says reposts will be recommended to your friends' and followers' feeds.
• Credit: Reposts are credited to the original poster, and tapping through opens their content.
• Reach for creators: A reposted post may be recommended to your followers even if they do not follow the creator.
• Comments as messages: When people comment on your repost, Instagram's Help Center says those comments reach you as direct messages.
• Friends tab: Engadget reports that reposts can also appear in the Friends tab in Reels, which Meta says shows public content your friends have interacted with.

Unlike a Story share, a repost does not vanish after 24 hours. It stays in your Reposts tab until you remove it.

Who can you repost on Instagram?

You can repost public posts and Reels from creators who allow reposts. Instagram's Help Center lists three rules.

1. The content must be public. Posts from private accounts cannot be reposted.
2. The creator must allow reposts. Anyone can turn off reposts of their own posts and Reels.
3. It must come from the original creator. You cannot repost a repost. Go to the original post instead.

Instagram's Help Center also says the feature may not be available to everyone. If the repost icon is missing, read why you can't repost on Instagram for every cause and fix.

How to undo or delete a repost

To undo a single Instagram repost, tap the repost icon on that post or Reel again. To remove many at once, use Your activity.

Remove one repost

1. Open the post or Reel you reposted.
2. Tap the repost icon again.
3. The repost is removed from your profile.

Remove several reposts

1. Tap your profile photo at the bottom right, then the menu icon at the top right.
2. Tap Your activity, then Reposts.
3. Select each post or Reel you want to remove.
4. Tap Delete.

Removing your repost does not affect the original post. Our guide on how to delete a repost on Instagram covers this in more detail.

How to share an Instagram post to your Story

Sharing a post to your Story puts it in front of your followers for 24 hours instead of adding it to your profile. Instagram's Help Center says you can share a feed post to your Story only if the account is public and allows resharing, and the option is not available to everyone.

1. Tap the Share (paper plane) icon below the post.
2. Tap Add to story.
3. Tap the arrow at the bottom right (iPhone or iPad) or Next (Android).
4. Tap Share.

Anyone who views the shared post on your Story can see who originally posted it and open the original account. Sharing another person's Story to your own Story follows a separate setting that the Story owner controls.

Repost button vs Story share vs older methods

The built-in repost button is now the simplest way to reshare on Instagram, but older methods still have uses. The table compares them.

Screenshots lower the image quality and need the creator's permission, because you are posting their work as a new post. Avoid any repost app that asks for your Instagram password.

Controlling reposts of your own content

If you do not want others to repost your posts and Reels, you can switch reposts off in your settings. Tap your profile photo, open the menu, tap Sharing and reuse under How others can interact with you, and turn off Reposts on posts and reels.

Full steps, plus related controls for Story sharing and remixing, are in our guide on how to turn off reposts on Instagram. To find out who has reposted you, see how to see reposts on Instagram.

Some brands also buy Instagram reposts to give a new post early social proof. Bought reposts make a post look shared, but they do not create real fans or sales by themselves, so they work best on content that already gives people a reason to share it.